By measuring employment brand strength, companies can identify areas to improve their employer brand, pinpoint strengths to leverage, and assess the effectiveness of their recruitment strategies, ultimately aiming to attract the best candidates and reduce hiring costs.

Developed by a task force of early talent recruiting and university relations professionals for early talent recruiting and university relations professionals, the Professional Standards offer a roadmap to excellence for programs of all shapes and sizes.

NACE’s First-Destination Survey Standards and Protocols were developed by a task force of practitioners, and reflect feedback provided during a public comment period by more than 100 career services professionals. The standards/protocols are designed to address the needs of individual institutions to track graduate outcomes, and can be used to address growing demand by accrediting bodies and governmental agencies.