Our brand, reimagined
Why we rebranded
NACE sits at the intersection of education and employment—empowering a community committed to helping college-educated talent find their way faster. As we look ahead, our brand needed more than a new look. It needed to reflect who we are, what we
stand for, and how we show up for our community.
Our members and partners inspire us to grow and evolve, so this rebrand is a celebration of that spirit: collaborative, bold, and focused on the future of work.
How we got here
Over the past year, we’ve led a thoughtful, inclusive process—drawing on insights from members, prospects, staff, and board leaders. Every decision was grounded in our core values: community, belonging, integrity, innovation, impact, and excellence.
Together, we’ve built a brand that’s:
- Modern and bold, to reflect the energy of our members
- Insightful and human, because our work is all about people
- Purpose-driven and inclusive, because equity in career outcomes matters to us all
This is the first step in a larger transformation—and we’re excited to bring you along!
