By measuring employment brand strength, companies can identify areas to improve their employer brand, pinpoint strengths to leverage, and assess the effectiveness of their recruitment strategies, ultimately aiming to attract the best candidates and reduce hiring costs.

Developed by a task force of early talent recruiting and university relations professionals for early talent recruiting and university relations professionals, the Professional Standards offer a roadmap to excellence for programs of all shapes and sizes.

The NACE Competencies for University Relations and Recruiting Professionals identify critical skill sets for URR staff across levels; coordinator/assistant, campus recruiter, campus manager, program/function/business manager, and enterprise manager.

What is the difference between the NACE Principles and Professional Standards? And how do both differ from the Competencies?