There are no perfect jobs. The reality is, every job is what we make of it. There are better and worse jobs, roles that fit and those that don’t. Not everything we do in life will fit who we are or where we excel. As we work with students and employees to find places of best fit in response to this reality, we need to teach them how to job craft. However, job crafting needs to take on new depth if we are to truly help individuals craft worthwhile experiences out of their current and future work. Job crafting needs to start with purpose.

Group coaching prepares students for the world of work they’ll be joining. It also enables colleges to deliver career services more efficiently by allowing a smaller number of career staff to provide rich learning experiences at scale.

Far from being at odds, career coaching and career advising are complementary. Each offers distinctive advantages to help students navigate their career trajectories.

Supporting arts students isn’t easy, but career services professionals can help students find industry-related information, identify mentors, highlight the transferable skills their crafts have given them, and expand their view of themselves.