Jobs-to-Be-Done: Designing Human-First Ecosystems in the Age of Artificial Everything

• Summary

  Students do not operate on institutional timelines. They make decisions in moments of urgency, curiosity, and uncertainty. Grounded in Jobs-to-Be-Done theory, this session reimagines career education as a human-centered ecosystem designed to meet needs in real time. Integrating cognitive load theory and adult learning science, it explores how to reduce mental friction, foster self-determination, and align support with the functional, emotional, and social jobs students are trying to accomplish, featuring scalable, AI-enabled, 24/7 solutions that transform the career support experience.

  Following this program, you will be able to:

  • Learn the principles of Jobs-to-Be-Done theory and apply them to uncover the functional, emotional, and social “jobs” students are trying to accomplish through career services;
  • Examine how a Jobs-to-Be-Done–informed redesign can transform career services through staff credentialing, a coaching-centered model, a 24/7 digital course ecosystem, and an innovation lab that scales just-in-time learning and access; and
  • Apply session frameworks and administrative insights to create, fund, and sustain context-specific innovations within participants’ own institutions, aligning AI-enabled, human-centered solutions with strategic priorities, resource capacity, and measurable impact.

• Presenters

  

  Sandra Buatti-Ramos, Chief Learning & Career Architect, Rezi

  Sandra Buatti-Ramos, MA, ACRW, CLMC, is Chief Learning and Career Architect at Rezi.ai and a leading voice in AI-enabled learning innovation. Her research and design leadership advance human-centered, data-driven ecosystems that integrate cognitive science, ethics, and artificial intelligence to transform global career education.

  

  Marie Zimenoff, CEO, Career Thought Leaders

  Marie Zimenoff, MEd, NCC, NCOPE, CMCS, is CEO of Career Thought Leaders and Resume Writing Academy. A global authority on career coaching and credentialing, she equips professionals to navigate AI-driven disruption through evidence-based frameworks and amplifies workforce innovation as host of the Career Confidante Radio and Resume Writing Academy Podcast.

  

  Zaibis Munoz-Isme Ed.D, Assistant Vice President of Inclusive Leadership and Learning, American University

  Zaibis Muñoz-Isme, Ed.D., is assistant vice president of inclusive leadership and learning at American University and founder of ZMI Consulting. A higher education executive, researcher, and author, she transforms institutions through equity-centered leadership and systemic accountability. Her scholarship and consulting advance measurable inclusion frameworks, leadership pipelines, and cultural change strategies that move organizations beyond performative diversity toward transformative excellence.

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