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Employers looking to ensure they have a robust pool of college candidates consider several factors when selecting the schools at which they recruit, according to results of NACE’s 2025 Recruiting Benchmarks Report.
NACE Dashboard: Access and Analyze the 2025 Recruiting Benchmarks Survey Data
The 2025 Recruiting Benchmarks Report Dashboard provides detailed results by various parameters, including company size and region. Members at participating organizations and those who have purchased the report have access to the dashboard in MyNACE.
Far and away, their top strategy is recruiting from schools where they have established relationships and a history of successful recruitment. They also ensure a robust candidate pool by targeting schools that serve specific demographic populations and those from where their executives and employees have graduated. (See Figure 1.)
Other top strategies include using virtual recruiting methods and expanding their internship programs.
The 2025 Recruiting Benchmarks Report is an analysis of the data acquired through the 2025 NACE Recruiting Benchmarks Survey, conducted April 21 through May 23, 2025, and distributed to 790 organizations holding NACE membership; 197 NACE members participated, a 24.9% response rate. In addition, 15 nonmember companies responded to the survey. The majority of respondents recruit in the United States for U.S. positions only, and more than half represent organizations with more than 5,000 employees. Members at participating organizations and those who have purchased the report can access them in MyNACE.
