Spotlight for Career Services ProfessionalsMay 29, 2013
Seventy percent of the schools responding to NACE's 2012-13 Career Services Benchmark Survey reported conducting a first-destination survey at graduation. Sixty-seven percent of all respondents said they conduct a first-destination survey at some point after graduation.
First-destination surveys collect key pieces of employment data about new college graduates. The most commonly collected data are job title and name of the employer. About 80 percent of schools also obtain starting salary information and job location.
NACE has taken several recent actions around first-destination surveys. In August 2012, NACE released “The Critical Importance of Institutional Destination/Post Graduate Surveys,” a position paper that recognizes the importance of first-destination surveys and the White House College Scorecard initiative, which offers data about colleges to help students choose a college based on affordability and value of educational program.
NACE President Andy Ceperley appointed a task force to develop collection and reporting procedures and processes, and standards that provide for consistency in reporting.
NACEWeb has additional information about student surveys, including sample surveys from members.
NACE's 2012-13 Career Services Benchmark Survey was conducted from September through December 2012. A total of 917 NACE member schools responded. The executive summary of the 2012-13 Career Services Benchmark Survey is available for free at www.naceweb.org/career-services-survey/; the full report is also available through this link (survey participants can access the full report at no charge).
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