Spotlight for Recruiting ProfessionalsApril 3, 2013
How do employers distribute costs across different recruiting budget categories? The greatest portion—nearly 37 percent—is allocated to costs associated with their own college relations/recruitment office, such as overhead, recruiter compensation, training, and development, according to employers responding to NACE’s 2012 Recruiting Benchmarks (See Figure 1.)
Hiring and relocation costs—those associated with new hires visiting the work city to locate housing, temporary lodging costs, and moving expenses—represent 26 percent of the average recruiting budget.
Expenditures related to company visits (candidates’ travel, lodging, and meal expenses, and the time of staff involved in the visit) and the cost of recruiting trips (travel, accommodations, and equipment rentals) account for 14 percent and 13 percent, respectively, of the average recruiting budget.
Meanwhile, the costs of prerecruiting activities (8 percent)—such as resume books, information sessions, and programs for faculty/career services staff—and of advertising (3 percent) each represent less than 10 percent of the average recruiting budget.
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