You’re looking for uniquely talented graduates who can help your company achieve its objectives. It takes some work to peel back the onion and figure out which competencies are aligned with your company’s mission and brand.
The vast majority of employers—79 percent—target schools that serve predominantly minority populations for diversity recruiting, according to results of NACE’s 2012 Recruiting Benchmarks Survey.
Use marketing messages to brand your organization to potential hires. What makes your organization a great place to work is not about what you think—it’s about what your employees think. A great organizational culture is created by finding great people who are the right fit for the company.
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