Marketing
Marketing the Career Center
This 20-page booklet compiles articles about marketing the career center from NACE’s Journal of Career Planning & Employment magazine and Spotlight newsletter. (Includes “How to Talk to a Reporter,” “New Directions in Marketing the Career Center to Students,” “Marketing to Students,” “Marketing Career Services to Campus Publics,” Marketing to Employers,” “Career Centers Get Creative on Shoestring Budgets,” “The Recruiting Scene on Campus,” and “Parents as Partners.”)
Retaining a Diverse Work Force with Internal Marketing: A Practical Tool for Tomorrow's Work Force
Building and maintaining a diverse work force has become a critical issue for today's organizations. Significantly more money and resources are invested in identifying, attracting, and maintaining diverse employees than in the past. This informative report, funded by the NACE Foundation, explores the diversity of the job market, the challenges faced by minority employees and previous retention issues, and a model for developing an internal market orientation—a critical strategic tool for organizations seeking to meet the needs of their diverse workforce. Note: Full results of research supported by a grant from the NACE Foundation. By David G. Allen, Ashley Kilburn, and Brandon Kilburn.
