Spotlight for Recruiting ProfessionalsAugust 7, 2013
When it comes to the way employers engage them, college students expect employers to tell their organization’s story in a way that brings it to life.
“Video is the best tool for doing so because it engages the senses and can put the visual communication in context for the student,” explains Kasey Sixt, vice president at CKR Interactive. “Reading that someone is excited about working for an organization is very different from seeing the person and hearing her or him describe their excitement in their own words. Video allows you to transport the viewer into your world.”
Following are several tips Sixt offers for incorporating compelling video into your college recruiting efforts:
Kasey Sixt will present during NACE’s Social Media Mashup, which will be held August 22 and 23 in San Jose, California. For more information, see www.naceweb.org/events/social-media-mashup.aspx.
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