Description:

Given the increasingly competitive talent market, companies must create stronger and more creative relationships with campuses, faculty, and staff. Join leaders from Northwestern Mutual to learn about and practice creating meaningful campus engagement strategies, citing innovative and relevant examples of partnering with campuses beyond the money. Learning Objectives: Understand how COVID and Gen Z have shaped campus partnerships and how that impacts the engagement approach toward campus partners. Identify tools and opportunities for meaningful, nontraditional campus engagement within your organization. Create a unique campus engagement strategy through the case study exercise.

Audience:

University Relations & Recruiting

Level:

Intermediate

Track:

Strategies for Career Services

Type:

Traditional

Main Speaker:

René Howard-Páez, Northwestern Mutual

Additional Speakers:

Kathy Tague, Northwestern Mutual