Spotlight for Career Services ProfessionalsDecember 11, 2013
In 2013, NACE introduced a series of "train the trainer" guides for career services practitioners to use to help college students use different social media effectively in their job searches. Following is an excerpt of the "Career Counselor's Guide to Blogging ,” by Kevin Grubb, an assistant director at the career center of Villanova University; Shannon Kelly, associate director of career services at the University of Pennsylvania; and Megan Wolleben, assistant director at the Bucknell University Career Development Center. The "Career Counselor's Guides to Social Media in the Job Search" are available at www.naceweb.org/knowledge/social-media/career-counselors-guide.aspx.
When done strategically, blogging can offer students a unique way to network and connect with others. Most blogging platforms (Blogger, Wordpress, Tumblr) have easy ways to interact, which can prove useful in making connections and building one’s network. Blogs allow students the opportunity to follow professionals and professional blogs, and build connections by reblogging, liking, and commenting on others’ content.
Your Own Blog
To grow their blog presence, students should encourage interaction, make commenting and following easy, and get social.
Guest Posting and Contributing
If students are unsure whether blogging on their own is feasible, encourage them to seek out guest post opportunities. Guest posting on other blogs can also help grow a network and help one be seen as an expert without the full commitment of a blog. This is a great way for a student to try out blogging and see if it is right for them. It also offers opportunities to network with those who comment, like, or repost the contribution.
To find guest posting opportunities, students should check their LinkedIn groups for posted opportunities or approach someone they know who has a blog. Does a favorite professor blog? Perhaps a mentor or family friend blogs, too. Students can also check Twitter for posted opportunities. Many sites, such as The Daily Muse and The Huffington Post, are populated by guest bloggers or regular contributors. Students may be surprised that websites and blogs they read often welcome contributions from guests.
If students have blogs of their own, it may be valuable for them to ask for guest posts of their own. Bringing in a new author may also bring in new readers. The author of the guest post will likely spread the word about the blog once it is posted. For some students, especially those in a close-knit group of friends, another option to consider is a group blog with numerous authors. If the group can create a shared vision and manage the posting schedule as not to overlap, that could be an excellent way to get started blogging and boost each other’s visibility.
Do you want to grow your own blog presence? Do so by sharing your insight and ideas on the NACE Blog by contacting Claudia Allen at firstname.lastname@example.org.
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