Spotlight for Career Services ProfessionalsSeptember 26, 2012 by Shannon C. Kelly
It's the end of September, and all of us in career services have passed a major milestone: surviving the first month of school. Yet, the academic year is still in its early stages, and we have a lot of work ahead to help thousands of students and alumni with their own career milestones.
We must balance the demands of students on campus and our "other duties as needed." For those of you whose "other duties" include social media management, like myself, this balancing act can only be accomplished with the help of some critical tools.
I'd like to offer a quick refresher on these tools for those of us emerging from September survival mode:
Our campuses come alive every September; there is an excitement, and sometimes a tangible stress level as a result, in the air. The demands that undergraduates, graduates, and alumni bring this time of year can pose a challenge for career services professionals, especially those who incorporate social media management into their existing duties.
A content calendar and HootSuite, especially the Hootlet extension, are critical tools to ensure all your messages across these platforms are dynamic and on target.
Shannon C. Kelly is an associate director at career services at the University of Pennsylvania. You can follow her on twitter at @shannonckelly or www.socialatedu.com.
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