Spotlight for Recruiting Professionals
June 20, 2012 

What do students want to know about your organization? 

Students are most likely to seek information on salary and compensation, job descriptions, and training and development options, according to results of NACE’s 2012 Student Survey. 

Interestingly, although salary and compensation lead in terms of research goals, the job description—the actual nature of the work—is what ultimately drives the student’s interest in an organization and willingness to accept a job offer, according to survey results. 

Overall, results indicate that students look for a competitive salary—not necessarily the highest salary—when considering a job offer, and place more emphasis on doing meaningful, impactful work. They also look for employer-supported development. 

NACE's 2012 Student Survey was conducted mid-January through April 30, 2012. Nearly 48,000 college students nationwide, including 15,715 seniors at the bachelor’s degree level, took part in the survey. A report based on results from graduating seniors will be available this summer.