Spotlight for Recruiting ProfessionalsMay 14, 2014
Effective campus branding encompasses an organization’s overall campus activities—from recruiting to the interviewing and hiring process—says Rosa dela Resma, associate director of university relations and diversity at The Clorox Company.
“Effective branding on campus provides education and knowledge about your industry, company, and specific job opportunities,” dela Resma says. “Through branding, you communicate your point-of-differentiation among your industry peers, and what candidates can expect from your program and company.”
She adds that branding also enables employers and candidates to identify mutual fits, and builds and promotes awareness of your organization and your reputation to create desire among your target population.
Here, dela Resma recommends some best practices for effective on-campus branding:
Rosa dela Resma will team with Rosemarie Demonte, Turner Construction; Jonathan Jones, BlackRock. Inc.; Stephanie Pallante, ARAMARK; and Shawn Tubman, Liberty Mutual to present a NACE preconference workshop titled “Building Your Company Brand On Campus: Avoiding Pitfalls, Adopting Best Practices.” For more information about this and other preconference workshops, see www.naceweb.org/ConferenceExpo/preconference-workshops.htm.
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