• Employers Cite Internet Job Postings as the Most Effective Technical Application

    Spotlight for Recruiting Professionals
    March 20, 2013
     

    Which technical applications do employers find most effective for identifying and attracting potential new college graduates? Internet job postings—both on campus websites and on their own sites—earned the highest effectiveness ratings from employers responding to NACE’s 2012 Recruiting Benchmarks Survey.

    Following are other highlights from the survey regarding employers’ use of technology:

    • More than 85 percent of employers said they use Internet postings on campus websites, postings on their company’s own website, and applicant tracking systems. (See Figure 1.)
    • Only one other application—social networking—is used by more than 50 percent of respondents. Its use has grown rapidly over the past year: More than 61 percent of current respondents said they use social networking as part of their recruiting effort, up from fewer than 47 percent in the last survey.
    • Overall, employers were lukewarm about the effectiveness of most technical applications—none cracked into “very effective” territory—but job postings on campus websites and their own websites came close.

     Technical Applications-Use and Effectiveness 

    NACE’s 2012 Recruiting Benchmarks Survey was conducted June 15 through August 15, 2012; 242 employer-member organizations took part. Read the executive summary here. 


Employers Cite Internet Job Postings as the Most Effective Technical Application