• Engaging Employers: Tips for Using Recruiters as Guest Bloggers/Tweeters

    Spotlight for Career Services Professionals
    March 6, 2013
     

    For the past year, the Wasserman Center for Career Development at New York University (NYU) has enlisted recruiters as guest bloggers and tweeters.

    “It’s a great way to not only get students, employers, and alumni engaged with the career center on a deeper level, but connecting with one another as well,” says Trudy Steinfeld, assistant vice president and executive director of the Wasserman Center.

    The key, Steinfeld says, is soliciting student input and feedback. The career center asks students for recommendations of recruiters from particular employers or industries they’d like to hear from. Career center staff members then enlist bloggers/tweeters from its employer, alumni, and intern contacts.

    Steinfeld says employers are eager to participate because they recognize it as a way to get their brand in front of NYU students and tell their story.

    “Another key is that we don’t micromanage it,” Steinfeld explains. “We have guidelines for our bloggers, but we want them to use their voice and be interesting. It doesn’t have to be so professional.”

    For the Wasserman Center’s popular “a day in the life” series, a full-time employee at an organization of interest or an NYU intern takes over the center’s Twitter handle for a work day. Featured tweeters send updates throughout the day about what they’re doing, pictures of the workplace, advice about breaking into the industry, and more.

    Steinfeld says the student feedback from both initiatives has been very favorable.

    “This is the way things are moving, so dive in,” she advises. “You may be a little wary of the process, but there are so many benefits that can come from it for all involved.”

    Following are several tips Steinfeld offers for using recruiters to serve as guest bloggers/tweeters:

    • Keep it simple—Make the process easy for your bloggers/tweeters. They will resist if it’s too cumbersome.
    • Provide direction—Have clear, simple instructions and guidelines to give to each blogger/tweeter that explain the process and what you’re seeking from them.
    • Have a point person—To streamline the process and avoid confusion, have one person in your office serve as the point of contact for your bloggers/tweeters.
    • Encourage students to be engaged—Involve students by having them suggest who they want to hear from (specific employers or employers in certain industries) and blog topics. On the other end, urge them to engage in the dialogue by posting comments and questions about blogs and tweets.
    • Mine your alumni—A good source of bloggers/tweeters is your alumni. Steinfeld says hearing from an alumnus resonates with students and boosts the “credibility factor.” It also helps the alum feel a deeper involvement with the university.

Engaging Employers: Tips for Using Recruiters as Guest Bloggers/Tweeters