Get the information you need to ensure the success of your recruiting efforts, with The Employer's Guide to College Recruiting and Hiring.
Learn how to:
- Select target schools
- Develop effective strategies for sourcing, recruiting, and retaining candidates
- Establish contacts on campus
- Position your organization as an employer of choice
- Invigorate your diversity recruitment efforts
This is NACE's touchstone resource book, including research and results-oriented approaches to attracting top college candidates, and samples of letters, forms, checklists, and agendas to adapt and use with your own organization.
Table of Contents
- Introduction
- Section 1: College Relations and Recruitment: An Overview
- History
- Trends
- How Employers See the Situation
- Figure 1: Projected Degrees to 2013
- Section 2: Developing a College Relations and Recruitment Program
- The Business Case for College Recruitment
- A Well-Organized and Consistent Program
- Developing a Plan
- A Timeline for Activities
- Managing Your Campus Recruiting Program in a Down Economy
- Section 3: Students
- Demographics
- Minorities
- Trends in Degrees Awarded
- Meet the Millennials (and, Sometimes Their Parents)
- Recruiting the Millennials
- Special Populations
- Figure 1: Criteria for Choosing an Employer
- Figure 2: How Students Rate Job Benefits and Policies
- Additional Resources
- Section 4: Marketing Plans and Materials
- Recruitment Brochure
- Recruitment Videos
- Use of Materials
- Print Advertising
- Building Your Own Web Site
- Checklist: Recruitment Materials
- Section 5: Selecting Target Campuses
- Where to Start
- Factors to Consider
- Record Keeping Reviewing and Evaluating
- Selecting Target Schools: Case Studies
- Maintaining Relationships
- College Information Publications
- Checklist: Campus Selection Criteria
- Sample Form: School Information Form
- Section 6: Establishing Contacts on Campus
- Organizational Structure
- Career Services
- Contacting the Career Services Center
- Working With the Career Services Center
- Developing Additional Contacts
- Section 7: Developing a School Strategy
- Campus Career Days and Fairs
- On-Campus Events
- On-Site Events
- Experiential Education Programs
- Workshops and Seminars
- Speakers' Bureau
- What Do Students Want?
- School Plan
- Section 8: Selecting and Training Campus Recruiters
- Structure of College Recruiting Functions
- Selecting Recruiters
- Training Volunteer Recruiters
- Evaluating Recruiter Performance
- Recognizing Your Volunteer Recruiters
- Checklist: Qualifications for Volunteer Recruiters
- Sample Agenda: Interviewer Training Program
- Section 9: On-Campus Interviewing
- Setting Up Your Interviews
- Types of Schedules
- Preparing for the On-Campus Interviewing Visit
- Preparing for the Interview
- Interview Structure
- Behavior-Based Interviewing
- Building On-Campus Image
- Record Keeping
- Concluding the Campus Interview Visit
- Legal Considerations
- Tips: Asking the Right Questions
- Sample Campus Interview Evaluation Form
- Sample Rejection Letter: After Campus Interview
- Section 10: Alternate Sourcing Methods
- Employee Referral Programs
- Internet Recruiting
- Competing on the Internet
- Maximizing Your Online Recruiting Efforts
- Unsolicited Resumes
- Section 11: Setting Up and Managing Experiential Education Programs
- Getting a Commitment From Management
- Documenting Your Program
- Selecting Supervisors and Mentors
- Selecting Interns or Co-ops
- Legal Considerations
- Planning a Hearty Welcome
- Evaluating Student Performance
- Evaluating Your Program
- Enriching Your Organization
- Program Definitions
- Organizations
- Checklist: Preparing for Your Intern
- Checklist: "Employee" or "Trainee"
- Checklist: "Employee" or Independent Contractor"
- Section12: Phone Screens and Site Visits
- Site Visits
- Scheduled Activities
- Best Practices for Site Visits: A Case Study
- Student Expectations
- Sample Phone Screen Questions
- Checklist: Information to Provide Candidates for a Site Visit
- Sample Agenda: Site Visit
- Section 13: Job Offers and Follow-up
- Acceptances
- Rejections
- Applicant Refusals
- Checklist: Job Offer Letters
- Sample Rejection Letter: After Site Visit
- Sample Cover Letter: Applicant Refusal Questionnaire
- Sample Applicant Refusal Questionnaire
- Section 14: Legal Issues
- Affirmative Action
- Americans With Disabilities Act
- Background and Preemployment Investigations and Tests
- Electronic Recruitment
- International Students
- Changing an Employee's Visa From F-1 to H-1B
- Checklist: Complying With the Immigration Reform and Control Act
- Checklist: Steps to Complying With the ADA
- Visas: Thumbnail Descriptions
- Tips for Conducting Preemployment Testing and Background Investigations
- Section 15: Orientation and Retention of New-Graduate Hires
- Laying the Foundation
- From Student to Employee
- The Basics—Welcoming New-Graduate Hires
- Orientation Programs
- Assimilation Period
- Rotations
- Improved Feedback
- Mini-Promotions
- Structured Mentorship
- Socialization
- The Role of Managers
- Evaluating the Process
- Retention: The "Seven Cs"
- Sample Contents: Employee Handbook
- Section 16: Evaluating College Relations and Recruitment
- Number of New Hires and Offer/Acceptance Rates
- Quality of New Hires
- Cost-Per-Hire
- Recruiting Effectiveness
- Pinpointing Problems
- Checklist: Evaluation of College Relations and Recruitment
- How to Calculate Offer/Acceptance Rate
- How to Use Offer/Acceptance
- Tips for Improving Your Offer/Acceptance Ratio
- NACE Formula: Calculating Cost-Per-Hire
- Recruitment Effectiveness Formula
- Section 17: Diversity Recruiting
- Demographics
- College Enrollments
- Degrees Conferred
- Elements of a Successful Program
- Beware the "Talk" Without the "Walk"
- Strategies for Sourcing a Diverse Candidate Pool
- Promoting Your Organization on Campus
- Recruiting Issues
- Career Development
- Top-Tier and Second-Tier Students
- Students' Selection Criteria
- Retention
- Mentoring Programs
- Beyond the First Year
- Ethnic Minority Populations Defined
- School Designations Defined
- Figure 1: Composition of the Civilian Labor Force by Ethnic Group
- Figure 2: Entrants to the Civilian Labor Force by Ethnic Group
- Figure 3: Total Enrollment, by Ethnic Group and Type of Institution, Fall 1976-2004
- Figure 4: Degrees Conferred, by Ethnic Group, 1990-91, 1997-98, and 2003-04
- Figure 5: Rating of Selected Employer Attributes, by Race of Respondent
- Historically Black Colleges and Universities
- Hispanic-Serving Institutions
- American Indian Tribal Colleges
- Online Resources
- Associations
- Section 18: Professional Development
- National Association of Colleges and Employers
- Regional Associations
- Other Associations
- Ethics
- Principles for Professional Conduct for Career Services and Employment Professionals
- Checklist for Success
- Sources
- About the Author
- About the Publisher
Revised and updated 2007. 190 pages. 3-ring binder includes CD with 20 samples and checklists to adapt and use. Member price: $149.95. Nonmember price: $199.95. Use your VISA, Mastercard, or AMEX to order online. You can also order by phone: 800.544.5272.