One piece of advice for companies to help them improve their campus recruiting efforts: “Put a face with the name and show there’s a heartbeat inside.”...more

Humans have a basic need for three things: autonomy, competence, and relatedness. When these needs are fulfilled among your employees, your company will see of motivation, performance, persistence, and creativity. When any of these needs are hindered, your company will experience the opposite effect....more

Employers need a solid brand that will resonate with the target audience and push key messaging through all the clutter. All branded recruitment marketing should be consistent, reinforced, and repeated, and, above all, authentic....more

NACE’s 2012 Recruiting Benchmarks Survey found that companies that developed relationships with key faculty members and that drive web traffic to the organization’s website using search engine optimization (SEO) had better acceptance rates of job offers made to students....more

Organizations must find new and more targeted ways to differentiate their brands and attract future employees. One way to do so is to develop a strategy that incorporates candidate segmentation....more

With the surging popularity of Pinterest, there are a number of ways to use the content-sharing social media website to bolster the efforts of a college recruiting program....more

Dominion Enterprises recently held its third Hackathon and, for the first time, it included college students in the event that’s designed to be part idea incubator and part recruiting and branding tool....more

Most employers involved with college recruiting are looking for at least a portion of their recruits to come from advanced degree programs. These candidates are prized because their their advanced educational training gives them a depth of knowledge to go beyond routine job tasks—a capacity that employers view as adding creativity and innovation to their work force. ...more

A positive candidate experience is one in which the candidate obtains the key information that allows him or her to make a better decision about the job, says Gerry Crispin, co-founder of CareerXroads, a staffing strategy consulting firm.  

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Nearly all participating seniors said they use the company website to search for jobs and nearly as many specifically cited using the company website for job postings....more