• Tips - Social Media

  • Twitter Campaign Helps Company Make Deeper Connections With Students

    Feedback from focus groups, recruiters, and college students showed a perception that, due to its size, the Johnson & Johnson Family of Companies (J&J) was unapproachable and impersonal. To overcome this and make connections that better represent J&J and its culture, the company launched a Twitter-based campaign called “Be Vital.”

    Two Key Components of Building a Social Recruiting Strategy

    There are two critical components of building a social recruiting strategy Christopher Carlson has identified that might be helpful in your efforts.

    Tech Talk: Show Me the Tweets

    Displaying tweets during an event can help attendees put faces to names, handles to hair color, and give us a chance to take our fingers off the keyboard for a handshake with a new acquaintance.

    Tech Talk: On Managing a Social Media Student Advisory Board

    The framework for success when managing a board of student advisers is setting goals, creating realistic time commitments, and assigning projects.

    Tips for Developing an Effective Social Media Strategy


    While social media is a fluid communication vehicle, it’s best to be strategic in your approach when using it as a tool for professional pursuits—such as college recruiting. Following are some tips for creating an effective social media strategy.


    Tech Talk: Step Outside the Box to Promote Social Media Accounts

    The constant battle for student engagement and attention is difficult at times, but it can be fun and yield new followers by promoting your social media accounts. More importantly, it can produce engaged students.

    Takeaways From the Social Media Mashup


    Glen Fowler, recruiting and training manager for the California State Auditor, provided several social media best practices he took away from the recent NACE Social Media Mashup in San Jose.


    Tech Talk: Five Tips for Running Successful Contests With Social Media


    One of the best and, perhaps, most fun ways to kick up or kick start a presence on social media is to run a contest. Research shows social media users do participate in contests, and really, what's not to like? You get some visibility, people get to have a little fun, and somebody wins a prize.


    Five Takeaways From the Social Media Mashup


    Couldn’t attend NACE’s Social Media Mashup last week? Here are a few ideas from the conference.


    Tech Talk: Keep Your Communication Fresh by Sharing Content Creation

    How can we meet the demand for fresh and relevant information? Delegating content creation among students, alumni, and recruiters presents each group with a unique platform to showcase their knowledge and brand, and strengthen their relationship with the career center.

    Using Tumblr as a Marketing and Communication Tool

    Another tool that career services offices are adding to their social media toolboxes is Tumblr, a customizable short-form blogging site that allows users to post text, photos, quotes, links, audio, and video.

Tips - Social Media