While social media is a fluid communication vehicle, it’s best to be strategic in your approach when using it as a tool for professional pursuits—such as college recruiting. Following are some tips for creating an effective social media strategy.
Glen Fowler, recruiting and training manager for the California State Auditor, provided several social media best practices he took away from the recent NACE Social Media Mashup in San Jose.
One of the best and, perhaps, most fun ways to kick up or kick start a presence on social media is to run a contest. Research shows social media users do participate in contests, and really, what's not to like? You get some visibility, people get to have a little fun, and somebody wins a prize.
Couldn’t attend NACE’s Social Media Mashup last week? Here are a few ideas from the conference.
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