The NACE Management Leadership Institute
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Preliminary Schedule (subject to
change)
Sunday, July 12
4:00 - 6:00 p.m. Hotel check-in
6:00 - 8:00 p.m. Reception/Dinner/Opening Activity
Monday, July 13
8:00 a.m. - 5:30 p.m.
Today's Leadership
In this interactive session, the focus is on you—your style of
leadership. You will learn how to develop the five fundamental practices
of leadership and learn how to lead and inspire those around you.
Presenter: Nancy Mikkelsen, NACE
Tuesday, July 14
8:00 a.m. - 5:30 p.m.
Marketing Theory & Strategy and Creating Your Brand
Successful marketing is rooted in a clear and cohesive strategy to brand your career center, programs, and events. This participatory session reviews the required fundamentals for launching a long-term approach to your promotion and marketing efforts including:
- Understanding brand marketing
- Defining marketing for career services
- Guiding principles
- Elements of a strategic marketing plan
- Tools of implementation
- Best Practices, case study.
Presenter: Kathy Sims, University of California—Los Angeles
Strategic Planning and Management
Like many practitioners, you may find yourself faced with increasing
demands and dwindling resources. The key to meeting these challenges is
through strategic management. In this session, you will:
- Be introduced to the strategic planning model
- Refine your mission statement
- Begin developing/refining your strategic plan.
Presenter: Michael Sciola, Wesleyan University
Wednesday, July 15
8:00 a.m. - 5:30 p.m.
Financial Management
The viability of career centers, perhaps now more than ever, is contingent
on practitioners' financial management skills. This session will:
- Demystify bookeeping, accounting, and all things financial
- Highlight strategies for allocating and applying resources effectively
- Explore and stimulate creative approaches to generating revenue.
Presenter: Larry Routh, University of Nebraska—Lincoln
Managers Tool Box
This session will help you understand some of the more practical aspects
of transitioning into management in your group. Topics include: supervision
of students and direct reports, performance management reviews ,motivation,
negotiation skills and conflict management.
Presenter: Andy Ceperley, University of California—San Diego
Thursday, July 16
8:00 a.m. - 5:30 p.m.
Ethical Issues in Career Center Management
Various aspects of career center management, particularly efforts
to connect students with employers, have legal and ethical implications
for practitioners. Use working case studies to discusss actions and consequences
surrounding career center management.
Presenter: Alan Goodman, The Catholic University of America
NEW! Career Development for Career Developers
This section of the MLI program focuses on learning how to develop
your own self. We will discuss communicating your talents and skills to
perpetuate your professional future, how to balance work and the other
functions of your life, setting and achieving goals personally and professionally,
learning to enjoy who you are and what you do, and realizing that your
career is a journey and not a destination.
Will focus on:
- So we are a leader, now what do we do (or how does emotional intelligence fit into all this)
- Releasing that inner spark
- Feed forward exercises (you won’t want to miss this)
- Learn how to eliminate the pattern of being a human being and become a human doing
- You can’t win at the game of life if you don’t participate…learn how
Presenter: Théres W. Stiefer, University of Arkansas—Fayetteville
Friday, July 17
8:30 a.m. - 11:00 a.m.
Case Study Review/Presentations/ Roundtable Discussions
Action Planning/Close
